Kristin Balliet

About

Each day.

INSPIRED BY CREATIVITY, CURIOSITY, AND COURAGE.

In a society that thrives on communicating entire diatribes in 280 characters, it can be challenging to keep peoples' attention - to invite them to delve deeper. So how do you communicate your personality, work experience, passions and more in an elevator pitch? I've written and rewritten short bios for myself hundreds of times over the years, but a colleague summed it up best: "She's as inquisitive about what makes up this glorious crazy world as she is about the next brand to tackle." Simply put, my unending desire to explore, to learn, and to grow finds its way into all aspects of my life. When I have the opportunity to work and play with talented and passionate individuals it takes our projects and our lives to the next level. Every experience is a journey, and I'm forever ready for the next adventure. My background in marketing in retail, education, health and wellness, medical devices, legal, and automotive enables me with the tools to make it a smooth trip.

Thoughtfulness. Intentionality. Sound approach. Strategy.

Starting with discovery and truly understanding the landscape is imperative in building a sound foundation to create or refresh a brand, a campaign, a marketing tactic. You must have a solid floor before you can picture the walls.

STRATEGY

Stories connect to an audience. Data-driven stories give credibility. Audience-grounded stories bring your customers into the fold.

Storytelling and connection is more important than ever and crafting the right story is what will allow your brand to thrive.

STORYTELLING

Some people cringe at the idea of project management. The idea of guaranteeing every i is dotted and every t is crossed can be nausea-inducing. To me? It's exhilarating. Effective campaigns are created with care and precision, and I'm not afraid of getting my hands dirty.

PLANNING

EXPERIENCE

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